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Vol.16, issue 31 (2021)

Call for papers for Comunicação Pública no. 31 (December 2021)

Special Issue: The New Territories of the Podcast

Editors: Ana Isabel Reis (Faculdade de Letras da Universidade do Porto) and
Fábio Ribeiro (Universidade de Trás-os-Montes e Alto Douro)

Languages: Portuguese; English; Spanish

Deadline for submission: 15 July 2021

In recent years there has been a significant increase in the Podcast consumption, a trend that seems to be no longer exclusively international. In Portugal this trend was seen in the first quarter of 2020, during the lockdown caused by the Covid-19 pandemic. Aimed at both large audiences and hyperspecialized niches, the Podcast has not only been used by the media, but also by actors of the most different areas: from politics to public relations, from teaching to organizational communication, from culture to sports. The issue “The New Territories of the Podcast” aims to explore this multifaceted character of the Podcast.


The Podcast has emerged outside the traditional media, and it has been asserting itself and growing out of this context as well. The predecessor of the Podcast, the audioblog, appeared in 2001 (Gallego, 2010), but it was only in 2004 that the word first appeared in an article about downloading audio files on the Internet, published in The Guardian. Berry (2006) defines the Podcast as an audio content created in .mp3 format, which can be subscribed to, received, downloaded and listened to on various devices.

A Podcast can be created by independent radio producers, artists and amateur radio (Bonini, 2015), or it can be produced by the media, educational institutions, companies, political parties and authorities, cultural and sports agents, social movements, as well as anonymous citizens. It is a format that neither requires a studio nor professional equipment. Nonetheless, the definition of Podcast is not consensual among academics. For Berry (2006), the Podcast is not just a new content distribution platform, but a mean in itself that still pursues its own identity disconnected from the radio, and which would be the result of the combination of audio from the internet with portable devices.

In a first phase the Podcast has appeared as an amateur production of the 'do-it-yourself' type, in a second phase it has found ways to support itself financially as a means of commercial communication (Bonini, 2015), driven by crowdfunding, the widespread use of smartphones and the creativity of a new generation of producers. Aimed at niche audiences, it both broadens the voice of media figures and reveals anonymous protagonists.

The media use it to diversify content and attract audiences (Reis, 2018); social movements and the political power find in the Podcast a new way of spreading ideas; companies use it as a corporate image building strategy; teachers integrate it as a pedagogical tool; for cultural agents it is a form of artistic expression. Audiences listen to Podcasts, but they also produce their own, using them as a means of interaction (Oliveira and Ribeiro, 2015) and a tool for democratizing access to information and discourse (Herschmann and Kischinhevsky, 2008). In the last few years the Podcast growth has been exponential, especially among young people, and recent reports predict that this trend will continue to grow in an expressive manner.

Studies on the Podcast have been generic and mainly focused on its connection with the radio. This issue of Comunicação Pública is not intended to reveal the influence of the pandemic context on the emergence of the Podcast. Essentially, its purpose is to examine the new sociability relationships that the Podcast has allowed, to analyze its formats and financing models, to measure the growing interest of the media in promoting their own Podcasts, and even to explore less usual territories such as organizational communication, political or civic activity. In this sense, this issue aims to contribute to the scientific knowledge about the Podcast in media studies and in other areas in which it has been developing, also taking into account its audiences.

Articles may refer to the following topics:

  • Podcast and journalism

  • Podcast in organizational communication

  • Podcast and political communication

  • Podcast and Radio

  • Podcast and audiences

  • Podcast and teaching

  • Podcast and funding models

  • Podcast production strategies

  • Podcast and activism

  • Podcast and entertainment


1st Call for Papers: 1 March 2021

Deadline for Submissions: 15 July 2021

Deadline for Notification of Acceptance: 15 October 2021

Deadline for submitting the final version of accepted paper: 1 November 2021

Publication date: 15 December 2021

Submission guidelines:

Manuscripts should follow the preformatted template for the submission of articles ( ) and be sent by e-mail to: Please include ‘Dossie temático 06_NTP’ in the subject of your e-mail.

Papers can be written in English, Spanish or Portuguese and should be sent in Microsoft Word. They should include an abstract of up to 900 characters, five keywords written in both the language of the paper and in English, and the author’s details (name, affiliation, position, field of study and contact information). The full paper, with reference list, annexes and citations should not exceed 50.000 characters (including spaces, endnotes, references, tables, images, etc.). Studies, Notes and Book Reviews should not exceed 10.000 characters (For more information, please see

Upon acceptance of a paper for publication, the individual or collective author(s) will be asked to assign all copyright to Comunicação Pública.

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