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InícioApresentaçãoCall for papersVol. 13, issue 25 (2018)

Vol. 13, issue 25 (2018)

Public Communication is a scientific journal that publishes papers, critical notes and book reviews in all areas of communication (e.g. marketing, advertising, media, public relations, multimedia, journalism, cultural industries, visual cultures). The School of Communication and Media Studies promotes this editorial project which has a multidisciplinary nature thus accepting proposals from various scientific fields such as Sociology, Anthropology, Philosophy, Economics, Psychology, Statistics among others. This journal may accept papers previously published in other languages, but they should have never been published in Portuguese before. There is a double blind refereeing process before publication.

The call for papers is permanently open.

Public Communication, vol. 13, number 25 (december 2018)

Special Issue Strategic Internal Communication

Editor: Sandra Pereira (ICML/ESCS and CIES/ISCTE)
Languages: Portuguese; English; Spanish
Submission deadline: June 10, 2018

There are many challenges today whilst communicating with employees inside organizations. The way organizations communicate internally has been gaining new attributions, which brings numerous issues to the debate. The increasing global nature of business, that changes the collaboration and working principles and models, the growing demands of customers, investors and regulators, the new media arena framework and the dynamics triggered by digital and social media, compel companies to rethink their ways of informing and dialoguing with employees. Today we discuss concepts such as “remote labor” and “gig economy”, which characterize an economic environment with several temporary jobs and where workers are hired under precarious short-term contracts. We see an increasingly mobile productive force, with company tasks being generally outsourced to collaborators who are “decoupled” from the company. Meanwhile, the progress of the digital world demands and proposes different solutions, which give way to a communication context more focused on sharing and collaboration among all organization levels and geographies.

The shift in internal communication models also proceeds from a certain decline in authoritarian and coercive styles of leadership and command, with a growing understanding among managers and workers. There is now a trendy wider scope for the employees’ voice in the organization and a greater focus on their needs, as they are able to publish comments about their expectations and accomplishments, or even present criticism to the board of directors. At the same time, new generations are increasingly selecting employers in alignment with their life purposes and values, seeking companies that encourage them and promote their well-being. This drives managers to look more carefully at internal communication strategies, whose purpose is to promote goodwill and internal morality, which are fundamental matters to achieving success among all stakeholders in the organization.

These matters represent some of the core topics we want to discuss in this special issue of the Journal Comunicação Pública, featuring Strategic Internal Communication. We reckon a continuous improvement in this field, especially after the latest warnings on the scarce theoretical production of internal communication within the public relations subject (Tench & Yomans, 2009, Versic et. al., 2012; Invernizzi at. al., 2012; Rolf, 2015). The increasing number of recent conferences, e-Books and prizes promoted by organizations such as the Institute of Internal Communication (UK), the Institute for Public Relations (USA) or the Observatório da Comunicação Interna (Portugal), and the studies developed by international consultancies are just a few examples. There is also a recent set of Masters’ and PhD dissertations, focusing on case studies problematizing failures in practices and tools, but also revealing good practices and functional models in certain business contexts. However, greater visibility of such work would be desirable, opening the possibility for further collaborative analysis and academic debate.

We would like, therefore, to focus on Strategic Internal Communication, essentially construed in the public relations and organizational communication framework. It is pertinent to question the boundaries that limit this area and the connections that have been made to “imported” or “adapted” concepts, such as ‘engagement’, ‘internal branding’, ’employee advocacy’ and others, borrowed from different areas ranging from organizational psychology, organizational behavior, human resources, management or marketing. Furthermore, it is important to discuss the relationship with organizational culture, corporate responsibility and corporate ethics, leadership, governance, risk management or compliance. Finally, it will be appropriate to point out new trends, tools or skills in the field.

It is in these terms that this thematic number of the journal Comunicação Pública aims to add new value and meaningful readings to the reality of Internal Communication in a global world. Thus, we welcome manuscripts which are based on empirical and theoretical academic research, with emphasis on the following topics though not limited to them:

1. Channels and platforms for strategic internal communication (offline and online)
2. Strategic influence and position in the ranks of power
3. Internal communication and leadership/leaders empowerment
4. Internal communication and engagement
5. Internal communication and organizational culture
6. Internal communication as change facilitator
7. Impact and result measurement and evaluation
8. Voice and employee’ empowerment
9. Contribution to the values ​​and vision of the corporate brand (within the scope of PR positioning)
10. New challenges and future trends in internal communication strategies


Submissions deadline: June 10, 2018
Acceptance response: July 15, 2018
Final delivery date of the revised articles: September 10, 2018
Publication date: December 15, 2018


Papers should be submitted to the e-mail in English, Spanish or Portuguese. They should be written in the Microsoft Word and include an abstract of 900 characters with 5 keywords. There should be an English version (if the papers are not in English), and the author’s identification (institution, position, contact details and area of specialization). The full paper including references, attachments, spaces, notes, pictures, images, etc. should not exceed 50.000 characters; individual notes and book reviews should not exceed 10 000 characters.
The single and collective authors of published papers give their copyright in favour of Public Communication.



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