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Le sport et l’implicite de la prédation

Christian Leblond
p. 99-113


Firms manufacturing and marketing sports equipment generally emphasize the consensual side of sports, explicitly described as a fairly innocuous and peaceful form of mass leisure. Applying T. Veblen’s institutionalist theory of the leisure class, this article aims at showing that the perception of sports is more complex because an implicit content is always present in the background. The dark side of sports is put in a historical perspective to highlight the way an archaic form of collective memory subliminally shapes our perceptions. The Veblen model can contribute to a fuller and deeper understanding of the motivations for buying sports equipment. It does not disprove the postulate of the consumer’s rationality, but may show that the institutionalist approach provides us with a more relevant model to explain why some goods sell at a premium on a mass market.

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Bibliographical reference

Christian Leblond, « Le sport et l’implicite de la prédation », ILCEA, 9 | 2007, 99-113.

Electronic reference

Christian Leblond, « Le sport et l’implicite de la prédation », ILCEA [Online], 9 | 2007, Online since 09 June 2010, connection on 10 August 2022. URL : ; DOI :

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